Vanessa Fox (Search Engine Land) and Benjia Li & Joachim Kupke (Google Software Engineers, Indexing Team) are selling the rel=attributes “next” and “prev” as an invention to the SEO lamers out there.
This is so old that I had to digg deep for it when I learned my first webdev lessons. However, I always insisted that my clients use this. I even pushed the solution in 2010, adding those two attributes to my rel-attribute cheat sheet.
Back then I was dissing Matt Cutts on his own blog for not using these attributes to solve the problem but instead introducing something as stupid as the rel=canonical link. (My comment was never published on Matt’s blog)
I asked Matt, why Google - a W3C member - is working against the standards they help to implement. No reply…comment deleted. At least Google has learned something.
